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This Number 1 Surgical Robotics blog is for everyone - no matter which company you are in. It's for industry, investors, surgeons, clinicians, founders and more
It's to help the entire field of medtech to know more
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![BREAKING: Is the next move for Intuitive "Handheld?"](https://static.wixstatic.com/media/12f780_4156b0422ec043d0b29068592990de95~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_4156b0422ec043d0b29068592990de95~mv2.webp)
Steve Bell
Oct 25, 20247 min read
BREAKING: Is the next move for Intuitive "Handheld?"
I am speculating that Intuitive is about to enter the hand held stapling and energy device market
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![](https://i.ytimg.com/vi/sd5apHUSb_g/maxresdefault.jpg)
![How to start a MedTech Business - Podcast](https://i.ytimg.com/vi/sd5apHUSb_g/maxresdefault.jpg)
Steve Bell
Oct 23, 20241 min read
How to start a MedTech Business - Podcast
1 hour podcast that covers the basics on how to start a Medtech business in 2024 with Steve Bell an expert in MedtEch start ups
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![My 16 TOP secrets to selling surgical robots](https://static.wixstatic.com/media/12f780_c950525b61bd4ba48e6224dd0e035a51~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_c950525b61bd4ba48e6224dd0e035a51~mv2.webp)
Steve Bell
Oct 22, 202419 min read
My 16 TOP secrets to selling surgical robots
16 of the hottest tips in the industry on how to sell more soft tissue surgical robots by Steve Bell
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![Surgical Robotics: Strategics have 5 possible choices](https://static.wixstatic.com/media/12f780_2f64b365f4d945d8a6083988141e9d46~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_2f64b365f4d945d8a6083988141e9d46~mv2.webp)
Steve Bell
Oct 15, 20249 min read
Surgical Robotics: Strategics have 5 possible choices
Medical device strategics have 5 possible choices when it comes to soft tissue surgical robotics (I think)
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![Robot reliability and uptime counts - get it right!](https://static.wixstatic.com/media/12f780_4d6379f3d07f4aba9c085891c9dd2780~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_4d6379f3d07f4aba9c085891c9dd2780~mv2.webp)
Steve Bell
Oct 10, 202411 min read
Robot reliability and uptime counts - get it right!
You're robot must be reliable and there are ways to help until you get to reliability.
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![Procept Hydros - Aquabaltion therapy](https://static.wixstatic.com/media/12f780_6321d824af9c4b6a92d51e0172bc583d~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_6321d824af9c4b6a92d51e0172bc583d~mv2.webp)
Steve Bell
Oct 8, 20241 min read
Procept Hydros - Aquabaltion therapy
Deep dive into Procept Hydros and alternative surgical robot
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![Intuitive DaVinci 5 turning up the Gas on insufflation](https://static.wixstatic.com/media/12f780_4b90c390de3f43df9d95869e6a3f537f~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_4b90c390de3f43df9d95869e6a3f537f~mv2.webp)
Steve Bell
Oct 3, 202418 min read
Intuitive DaVinci 5 turning up the Gas on insufflation
One of the battle grounds of laparoscopy and surgical robotics will be around advanced and integrated insufflation
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![Why am I so tough on Johnson & Johnson and Medtronic and their surgical robotic programs?](https://static.wixstatic.com/media/12f780_baa6b06fbdd24851bafc15ac4148d3eb~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_baa6b06fbdd24851bafc15ac4148d3eb~mv2.webp)
Steve Bell
Sep 25, 202414 min read
Why am I so tough on Johnson & Johnson and Medtronic and their surgical robotic programs?
I have been asked this by both sides of that divide. And a lot of people think I’m being exceptionally unfair in my assessments of the...
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![](https://static.wixstatic.com/media/12f780_37a011c78f56420abacd2e2170c4c847~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/12f780_37a011c78f56420abacd2e2170c4c847~mv2.webp)
![10 memes your marketing department will tell you about surgical robots](https://static.wixstatic.com/media/12f780_37a011c78f56420abacd2e2170c4c847~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/12f780_37a011c78f56420abacd2e2170c4c847~mv2.webp)
Steve Bell
Sep 24, 202414 min read
10 memes your marketing department will tell you about surgical robots
Your company is either working on a robot or you’ve recently launched a surgical robot. Cash has been sunk (a lot of cash) - and...
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![Endolumenal robotic Endoscopes - Where is it going?](https://static.wixstatic.com/media/12f780_daabef3db12742a0be9f6f9ffbca5b2d~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_daabef3db12742a0be9f6f9ffbca5b2d~mv2.webp)
Steve Bell
Sep 10, 202413 min read
Endolumenal robotic Endoscopes - Where is it going?
A new frontier in surgical robotics is endolumenal endoscopic robotics
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![Auris vs JNJ - $1B ruling - what can we learn?](https://static.wixstatic.com/media/12f780_96519c66bc234384a56c9bb60ce4348b~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_96519c66bc234384a56c9bb60ce4348b~mv2.webp)
Steve Bell
Sep 5, 202421 min read
Auris vs JNJ - $1B ruling - what can we learn?
The recent ruling against JNJ by Fortis on behalf of Auris shareholders is major news. But the documents behind it are really interesting.
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![Need to brainstorm your medical device idea?](https://static.wixstatic.com/media/12f780_129d56aefa6e48dda7f55235d167c6a0~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_129d56aefa6e48dda7f55235d167c6a0~mv2.webp)
Steve Bell
Sep 3, 20242 min read
Need to brainstorm your medical device idea?
Limited offer to help get your medtech or medical device idea through prototyping with Promoted
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![](https://static.wixstatic.com/media/12f780_8b326a5ac303461687459ace9fb7b891~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/12f780_8b326a5ac303461687459ace9fb7b891~mv2.webp)
![Rendezvous - when surgical robots meet](https://static.wixstatic.com/media/12f780_8b326a5ac303461687459ace9fb7b891~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/12f780_8b326a5ac303461687459ace9fb7b891~mv2.webp)
Steve Bell
Sep 2, 202413 min read
Rendezvous - when surgical robots meet
The future of robotic surgery will include dual robot rendezvous procedures
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![](https://static.wixstatic.com/media/12f780_094b8f8f2c2e42cf8434b378e40a634b~mv2.webp/v1/fill/w_250,h_250,al_c,q_30,blur_30,enc_auto/12f780_094b8f8f2c2e42cf8434b378e40a634b~mv2.webp)
![CAUTION! Don’t just bolt laparoscopic instruments on a surgical robot](https://static.wixstatic.com/media/12f780_094b8f8f2c2e42cf8434b378e40a634b~mv2.webp/v1/fill/w_292,h_219,al_c,q_90,enc_auto/12f780_094b8f8f2c2e42cf8434b378e40a634b~mv2.webp)
Steve Bell
Aug 27, 20249 min read
CAUTION! Don’t just bolt laparoscopic instruments on a surgical robot
You can't just stuff laparoscopic versions of product onto a robot - it doesn't work that way. Here's the issues...
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![](https://static.wixstatic.com/media/12f780_19d8b57ac5334e788820687ca91eaa0a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/12f780_19d8b57ac5334e788820687ca91eaa0a~mv2.webp)
![10 things you need to successfully sell a surgical robot in 2025](https://static.wixstatic.com/media/12f780_19d8b57ac5334e788820687ca91eaa0a~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/12f780_19d8b57ac5334e788820687ca91eaa0a~mv2.webp)
Steve Bell
Aug 22, 20249 min read
10 things you need to successfully sell a surgical robot in 2025
What 10 things will be critical for you as an individual or a company to sell a surgical robot in 2025
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![10 reasons your surgical robotic company will fail](https://static.wixstatic.com/media/12f780_4c9766bf630f480aad27e528f2f805f7~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_4c9766bf630f480aad27e528f2f805f7~mv2.webp)
Steve Bell
Aug 12, 20249 min read
10 reasons your surgical robotic company will fail
Here are 10 reasons you soft tissue surgical robot company will fail
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![](https://static.wixstatic.com/media/12f780_eed343900907443ebb92c73e46b010c0~mv2.webp/v1/fill/w_250,h_250,al_c,q_30,blur_30,enc_auto/12f780_eed343900907443ebb92c73e46b010c0~mv2.webp)
![You've just been let go from your company - what now?](https://static.wixstatic.com/media/12f780_eed343900907443ebb92c73e46b010c0~mv2.webp/v1/fill/w_292,h_219,al_c,q_90,enc_auto/12f780_eed343900907443ebb92c73e46b010c0~mv2.webp)
Steve Bell
Aug 3, 202410 min read
You've just been let go from your company - what now?
Unfortunately the rumours of major layoffs in an industry that is close to my heart - surgical robotics - is growing. But it does happen...
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![OUS Robotics coming to the US](https://static.wixstatic.com/media/12f780_8abd48600d5a4aae87d7487da88e16be~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_8abd48600d5a4aae87d7487da88e16be~mv2.webp)
Steve Bell
Aug 2, 20241 min read
OUS Robotics coming to the US
How do you bring a surgical robot from outside the USA into the USA - it's not easy
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![Exclusive deep dive: Toumai - Microport MedBot - the Chinese competitors are not just Xi clones](https://static.wixstatic.com/media/12f780_cd03da2d5fce4441842db83c2e149602~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_cd03da2d5fce4441842db83c2e149602~mv2.webp)
Steve Bell
Jul 30, 202412 min read
Exclusive deep dive: Toumai - Microport MedBot - the Chinese competitors are not just Xi clones
Toumai by Medbot is not a cheap Xi by any means. Find out more.
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![SSi Mantra 3 - Update meeting](https://static.wixstatic.com/media/12f780_5cc81037bcd14befa9fe5de39e6e487c~mv2.png/v1/fill/w_292,h_219,fp_0.50_0.50,q_95,enc_auto/12f780_5cc81037bcd14befa9fe5de39e6e487c~mv2.webp)
Steve Bell
Jul 24, 20247 min read
SSi Mantra 3 - Update meeting
SSi Mantra 3 is breaking new ground faster than you think. Exclusive updates from their Update meeting
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